About Us > Meet Your Smarter Interiors Team
| Leadership |
Greg Campbell, Principal
Greg is one of the founding principals of Smarter Interiors and has more than 20 years of commercial furniture experience. He has spent most of his professional career specializing in new and recycled furniture for corporate office and healthcare facilities.
A Clifton Forge, Virginia native, Greg graduated from Virginia Tech in 1979. He began his career as an Account Executive and Sales Manager at former Richmond furniture dealership Morton Marks & Sons, where he honed his skill at always being completely in step with his clients needs. In 1990, Greg left to co-found Open Plan Systems, a systems furniture re-manufacturer, where he was the Executive Vice President and served on the Board of Directors. In 1995 Greg relocated to Chicago to establish a mid-west presence for Open Plan Systems. He returned to Richmond in 2000 and founded Smarter Interiors. Along with his strong commitment to their clients needs, Greg's responsibilities include sales and account management.
Some of Greg's projects include Owens & Minor's Corporate Headquarters, Xerox Tampa, Chicago Sun Times, OfficeMax/Ohio, Richfood, Dominion Virginia Power, 360 Communications/ Alltel/ Chicago and HCA Hospitals. Greg's success in the industry is evidenced by his extensive business and entrepreneurial experience consulting with companies to understand the workflow and objectivity of their office environment.
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"I always try to look for the
best office solution that withstands the test of time." |
Randy Alderson, Principal
Born in LaRochelle, France, Randy is a principal with Smarter Interiors and brings over 20 years of solid experience in the contract furniture. After graduating from James Madison University in 1977, he began his professional career as a staff member in the Office of the Secretary of the U.S. Treasury. A few years later, Randy joined Richmond based Williams Contract Furniture as vice president of sales followed by several years at as a sales representative with furniture dealership Morton Marks & Sons. It was here that Randy and Smarter Interiors' partner Greg Campbell crossed paths and became friends.
In 1991, Randy joined Greg at Open Plan Systems where his client base extended throughout North America and around the world. During this period, Randy managed the installation of projects worth millions of dollars of furnishings for companies such as American Woodmark, Volvo Trucks North America, James River Specialty Insurance, Commonwealth Gas, Tanneytown Bank and Trust, Jefferson National, Immigration & Naturalization Center and the Puerto Rican National Guard (Ponce, Puerto Rico). He left in 2002 to become Greg's partner at Smarter Interiors.
As part of the Executive Management and Account Team, Randy strengths lie in working with client groups, building consensus, and involving them in the design and selection process. Randy attends all construction meetings, interfaces with other trades and architects to assure proper timelines, budgets and installations for his clients project from the re-zoning process to the design phases through to the build environment.
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"We are always looking for the
latest trentds to meet our clients' needs." |
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| Sales |
Robert Byron, Project Designer/CADD Specialist
Bob Byron is a Project Designer and CADD Specialist with Smarter Interiors and has over 20 years of commercial interiors' experience. A Syracuse, New York native, Bob graduated from the State University of New York, Potsdam, with a BA in Fine Arts/Design. After graduating, he spent four years designing and manufacturing fine wood cabinetry for one of the largest custom cabinet manufactures in New York.
After moving to Virginia, Bob went to work for American Furniture and Fixture Company, where he designed and managed a myriad of interior projects for banks and financial institutions throughout the Mid-Atlantic. Prior to joining Smarter Interiors, Bob was with K & B Office Systems (Ashland, VA) where he served as director of interior design and sales for the commercial division.
Some of Bob's projects of note include: The White House, the U.S. State Department, U.S. Library of Congress, the Army Quartermasters' Museum and a host of others. When a project calls for custom designed furniture and finishes, you can count on Bob to deliver the best. |
"My passion and avocation are designing custom furniture for our clients."
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D.M. "Marty" Sparks,
Commercial and Government Accounts Manager
D.M. "Marty" Sparks brings over 20 years of commercial interiors' experience in both the public and private sectors. As our Commercial and Government Accounts Manager, Marty has a particular focus on local government projects. Over his career, Marty has held sales and sales management positions for furniture manufacturers and furniture dealers. In a previous position, Sparks was a territory manager for eight years for furniture giant Haworth, where he won the coveted Pentacle Sales Award. For several years, Sparks ran a consulting business where he specialized on the needs of small and startup businesses.
Over the past few years Marty has concentrated on commercial, GSA and local government business. Some of his accounts include the City of Hampton, James City County, Langley Federal Credit Union, Ft. Eustis, Langley AFB, the National Center for State Courts and the Williamsburg Regional Library - to name a few.
Marty holds a Bachelor and Masters Degree from Virginia Commonwealth University. Local government is of particular interest as he is serving a second term as Chairman of the New Kent County Board of Supervisors. |
"I think being part of my
customer’s team and helping them succeed is very gratifying."
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| Design |
Susan B. O'Kelly, Senior Designer
Susan has over 20 years of experience in interior design and the contract Furniture Design. Versatility is one of Susan's strong suits, and in addition to Contract Furniture Susan has experience in the Healthcare Industry. With a keen sense of awareness to her client's needs, she provides space planning, finishes, specifications and design solutions for any type of budgetary requirements.
Some of Susan's most recent clients are VCU, MCV, UVA, US Marine Corps, US Air Navy Space Command, Ethyl Corp., Tredegar Corp. Verizon, Colonial Williamsburg Foundation, WTVR-CBS 6 and several county school systems such as Henrico, Chesterfield, Hanover, Spottsylvania and Richmond City.
Susan is a Certified Interior Designer (CID) and a graduate of Virginia Commonwealth University with a BFA in Interior Design. She is also holds the designation of NCIDQ. |
"A challenge is an opportunity
to create rewarding results." |
Nancy Powell, Sr. Director of Design
Nancy Powell is the Senior Director of Design at Smarter Interiors. Nancy has over nine years of experience, and brings in-depth knowledge with Allsteel products to the table.
She is Allsteel certified and has specified millions of dollars worth of Allsteel for clients such as Zeiss Optical, Cadmus Communications, Colonial Mechanical, Newport News Water Works, United States Navy, ABB Power Generation, James River Equipment and Owens and Minor.
All products are specified and drawn in Giza (CAD) and stored for future reference and changes. Giza interfaces with AutoCad, a software commonly used by architects and designers. Three dimensional drawings are provided to the client along with two dimensional drawings. Order entry is performed electronically and directly with the Allsteel factory for the most efficient turnaround. |
"It is our attention to details, no matter how minute, and committment to service that
keeps our clients returning." |
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| Customer Service |
Dawn Winecoff, Director of Sales Administration
Director of Sales Administration, Dawn Winecoff, keeps the Smarter Interiors Team on task, on target, and makes sure the day to day operations run smoothly. She is extremely organized and thorough and is highly proficient in specifying and ordering products, tracking shipments, and customer invoicing. Dawn's expertise in Design Express™ and industry leading project management Team Design™ is second to none.
Her ability to establish relationships with installers all over the US and Canada, as well as friendly daily contact with a wide variety of customers, make her an invaluable asset to Smarter Interiors.
With a degree in Social Work from Virginia Commonwealth University, Dawn finds working with people and customer service the most enjoyable part of her job. She knows that good customer service is all about bringing customers back and sending them away happy. |
"The one secret of good
good customer service...
you will be judged by what
you do, not what you say." |
Rhonda Swingle, Manager,
Customer Service and Installation Scheduling
Rhonda Swingle has over 25 years of commercial and office furniture experience. As Manager of Customer Service and Scheduling, she makes sure that all of our clients' projects run on time and on target. Rhonda works hand and glove with our sales team and our clients, scheduling the installation for all of our projects, from their inception through the delivery, installation and follow up.
Her previous experience includes Open Plan Systems, The Supply Room/Mega and Interwork, where her duties included office manager, warehouse, installation scheduling, purchasing, assisting the sales department and all accounting duties.
Rhonda prides herself on her organizational skills. For any question you might have about scheduling or installation, please give Rhonda a call at extension 203. |
"I believe in always going the extra mile for our clients - giving 120 percent each and every day." |
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